CONTENT STRATEGY
In my roles at Evernote, Surprise.com, and Yelp, as well as through serving as a consultant for other businesses, I've had opportunities to develop and implement a variety of content strategy and UX writing projects. I have experience in everything from writing web and product copy to creating style guides to strategizing and implementing content roadmaps, and have developed a true passion for helping create the cleanest, clearest, and most engaging end-to-end user experience possible.
Below are examples of my content strategy, UX writing, and content planning work – in the form of case studies, style guides, content roadmaps, and the like. Clicking on each item will open a PDF of the deck (for the best experience, please view on desktop, not mobile.)